As a market segment, the overall LGBT community punches above its weight. The purchasing power of the American LGBT community was estimated at $965 billion in 2018, making the queer community’s “pink dollar” the strongest of any minority group in the US.
Read MoreBy now, everyone knows the story. The wedding planning website Zola.com submitted to the Hallmark Channel six wedding ads, four of which featured a wedding between a same-sex female couple. After one of the ads ran in December, the conservative Christian organization One Million Moms—a subsidiary of the American Family Association, one of the nation’s leading anti-LGBTQ groups—gathered a petition with 35,009 signatures and complained directly to Bill Abbott, CEO of Crown Media Family Networks, Hallmark's parent company, about both the ads and Abbott’s publicly expressed “openness” to Hallmark airing LGBT content. Crown Media responded by pulling the four lesbian ads but not the two straight ads.
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